Bot Gaffe bots gone wild, catalogued

Algorithms · January 2014

OfficeMax's Data Broker Labels Dad 'Daughter Killed in Car Crash'

An automated mailing list merged a family tragedy into the address line, greeting a grieving father with his own worst headline. Nothing says personal touch like a mail merge gone rogue.

Source: Jalopnik

data brokerstargeted marketingmail merge fail

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